Author Name: Meg Walker

Author Bio:
During her 15 years in Marketing and Marketing Communications, Meg Walker has developed winning advertising, public relations and web campaigns in the biotechnology industry. Meg holds a Bachelor’s Degree from Hood College and has completed coursework towards her Masters at University of Baltimore. She has appeared in Who’s Who of Professionals since 1995.

Optimizing Marketing Programs Through Customer Feedback
As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY particular programs are successful and others are not.

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