Author Name: Tim Slavin
Company: Red House Communications

Author Bio:
I am a long-time business writer with a technology bent who has written mostly for major corporations. My wife and I run a writing business, Red House Communications, LLC. ReachCustomersOnline.com is a publishing venture of our writing business. It is a way for us to package our internet knowledge.

I also have built over 50 websites, email marketing, and other internet projects since 1995, either doing all the work myself or managing staff and vendors. One of the websites won a major CIO.com 50/50 Best of the Web award in 2000 as well as a number of healthcare industry awards as an excellent example of how health care companies could use the internet to support their diverse stakeholders. I have been online since 1988.

In short, I have hands on experience with the full web and internet lifecycle, from customer need to requirements definition, design, programming, launch, promotion, and measurement of results.

Publishing ReachCustomersOnline.com is a way for me to share my knowledge and to learn from visitors like yourself. I love to interview and document how businesses use the internet to reach their prospects and customers. If something you read on this site prompts you to connect, feel free to email me. Readers email me with corrections, better resources, or to ask follow up questions.  I welcome your input as well! My contact information is on the left side of every page on this website.

How To Conduct An Online Survey and Engage Customers In A Dialogue
When asked directly, customers often hedge the truth of their opinions. Maybe they do not want to insult you. Or they've been brought up to accentuate the positive. Or they talk your ear off. However, in a focus group with a good facilitator the same customers often will talk in detail about how to improve your product or services.

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