Author Name: Celeste Bishop
Company: Bishop Market Resources

Author Bio:
Celeste Bishop is President of Bishop Market Resources a Competitive Services Agency that provides a breadth of traditional and online competitive intelligence services, including business research and sales process improvement research. For more learning resources check Brain Food at: http://www.bishopmarketresources.com/competitive-intelligence-brain.html

Business Competition Best Practices: Win Loss Research
Frequently I am asked "how do you get information about the competition?" Most people are surprised when I tell them that getting useful competitive intelligence is actually the easiest part of managing successful business competition.

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