Online Surveys - A Greener Option for Research

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Online Surveys - A Greener Option for Research

By Steven Ray
2007-07-23

Online Surveys – A Greener Option for Research

Traditionally, if you wanted to ask your customers a question, you had to post them a questionnaire and hope they filled it in and returned it. This meant spending money on paper, postage, envelopes and even return postage. Weighing these costs up in today’s ecologically sensitive market, it’s easy to see why you don’t get many customer satisfaction surveys through the mail anymore.

But the fact remains, companies still need to get information from their clients to ensure customers are happy, and receiving the exemplary products and services their suppliers intended to provide. Thanks to the power of today’s online software, it’s possible to obtain all this information without creating mountains of wasted paper or generating a massive carbon footprint by posting out tens of thousands of surveys each year. Instead, you can ask your customers a question anytime you like – and they can answer you at their leisure by filling in an online survey.

Saving Paper, Saving Time
Online surveys present a powerful option for anyone who needs to collect data from a large number of other people. Whether you’re a company needing to reach out to every customer you’ve ever had or an institution with a number of students and/or teachers to poll, innovative online survey software can be used to tailor a questionnaire to retrieve the data you need.

While it’s a widely-acknowledged fact that despite all our best efforts to run ‘paperless offices’, American businesses still use enough paper each day to wrap around the world twenty times, there are plenty of ways businesses can avoid adding to the pile. Using online surveys for internal evaluations, customer satisfaction polling and even training assessment is a great step toward that goal. And a good online software provider will be able to give you access to the tools you need to interpret that data and put it to work without wasting hours pouring over hundreds of pages of responses.

Maximum Savings from Great Survey Design
Unlike traditional paper surveys, a customized online survey can convey a truly cohesive image for your firm or institution. Creating an online survey is quick and easy with today’s powerful online survey software – you can incorporate corporate colors and logos with a few simple clicks. What’s more, you can work from a pre-designed template for a professional look, without waiting a week for the art department to get back to you with a handful of concepts. That’s right, a few simple clicks and your survey is ready to roll – all you have to do is choose the right questions, format them to get the best results and then invite the participants you wish to include in your research.

You set the parameters for how your online survey will be accessed, and are able to avoid the pitfalls of sending hard-copy documents in the post because respondents have the option of simply clicking away if they haven’t got time or aren’t interested in participating. That’s right, no more lying awake at night worrying that your last mail-out survey added even more paper to a landfill somewhere.

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