Optimizing Marketing Programs Through Customer Feedback

By Meg Walker
2006-04-26

Optimizing Marketing Programs through Customer Feedback

As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY particular programs are successful and others are not.

When was the last time you asked 500 of your best customers why they are loyal to your products, services, website or promotions? How much did it cost? How long did it take?

The most effective Marketing strategies include some level of market research. Whether you choose the services of a large professional organization or you conduct an in-house telephone survey, you know that research can be complex, time-consuming and expensive. What do you do when you need answers quickly? Consider implementing a web-based survey. Here are several areas where you need on-going feedback and can implement tactical surveys to rapidly gather information that you need now.

Article Pages:
» Optimizing Marketing Programs through Customer Feedback
» Who is visiting your website?
» Are your services meeting customer needs?
» Are your advertising campaigns driving traffic?
» How Do I Start?
» Conclusion

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» Use an Online Survey to Poll Visitors Effectively
» Streamline Operations by Using Surveys Online
» Showcase Product Options in an Online Survey
» Get to Know Your Customers With Online Surveys
» Online Surveys - A Greener Option for Research
» Using Online Surveys to Rebrand or Reposition Your Company

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