Optimizing Marketing Programs Through Customer Feedback

By Meg Walker
2006-04-26

Who is visiting your website?

Demographic information about your website visitors is crucial. To whom does your site appeal? Why does your website appeal to them? How long do they stay on the site? Although you can extrapolate some information from log files analysis, these questions cannot be answered except by asking the visitors themselves. By implementing an online survey in a pop-up window, you can get important demographic and site-use information. Either by appealing to visitors’ need to express opinions or by offering an incentive, you can rapidly gather data to help you improve your online presence. Interestingly, customers who feel that they contribute to your programs are more likely to remain loyal.


Article Pages:
» Optimizing Marketing Programs through Customer Feedback
» Who is visiting your website?
» Are your services meeting customer needs?
» Are your advertising campaigns driving traffic?
» How Do I Start?
» Conclusion

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» Get to Know Your Customers With Online Surveys
» Online Surveys - A Greener Option for Research
» Using Online Surveys to Rebrand or Reposition Your Company

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