Optimizing Marketing Programs Through Customer Feedback

By Meg Walker
2006-04-26

Are your advertising campaigns driving traffic?

Many advertisers now list their web address as part of their advertisements. This is a two-edged sword. Since most prospects have access to the Internet, they will not return bingo cards, so ad response rates may appear significantly lower than just a few years ago. Unless you implement special response URLs, gateway pages or on-line mirrors of your advertising campaign, you cannot reliably capture which site visitors are driven to your website by traditional advertising means. These solutions require significant time investments and can be expensive add-ons to your already-costly advertising campaign.

With budgets that often reach into millions of dollars, Marketing professionals need a reliable method to prove program effectiveness so that they can focus their spending to increase return on investment. By implementing an online survey linked to your advertised product’s web page, you can find out what draws your visitors to the site. Additionally, you can also discover what prospects’ needs are, what appealed to them about your advertising campaign and what other media sources they rely on. Far beyond the unique URL solution or expensive industry-wide research, surveys give you tangible, objective data about why particular programs are effective with your unique audience.

Article Pages:
» Optimizing Marketing Programs through Customer Feedback
» Who is visiting your website?
» Are your services meeting customer needs?
» Are your advertising campaigns driving traffic?
» How Do I Start?
» Conclusion

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» Streamline Operations by Using Surveys Online
» Showcase Product Options in an Online Survey
» Get to Know Your Customers With Online Surveys
» Online Surveys - A Greener Option for Research
» Using Online Surveys to Rebrand or Reposition Your Company

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