Showcase Product Options in an Online Survey

SurvSoft Survey Software

Survey Articles

Survey Benefits Articles

Showcase Product Options in an Online Survey

By Steven Ray
2007-08-23

Showcase Product Options in an Online Survey

Online survey software provides a great way for you to interact with your audience. But have you considered using online surveys as an additional tool in your marketing arsenal? Probably not. This is because traditionally, surveys and focus grouping are part of the research and development process, rather than the product or service rollout. However, today’s online survey software can be a powerful tool for marketing purposes, as well as providing the traditional input to the research and development team.

Because surveys haven’t been traditionally used as marketing tools, there are bound to be a number of questions on your mind. The most important things to understand are: how today’s online software can tailor a survey to match responses on the fly, how survey results can be used in correlation with sales data to predict trends and how online surveys can raise the profile of your product or service.

Design a Truly Interactive Survey
First, consider what you want your visitors to know about your new product or service. Choosing your questions carefully will ensure everyone who participates in your online survey gets the key information you want them to know. Start by asking a dichotomous question, such as “Did you know we sell green widgets?” and have a set of follow-up questions for those who answer yes and no.

For customers unaware of your widget range, the follow-on questions can showcase the products you have on offer. For those who were already aware of your product(s), your questions should be focused on learning more about what your customers do with the widgets they buy. In either case, your respondents will appreciate taking part in a more interactive survey experience, after all, you’re not telling them something they already know.

The key in designing an interactive online survey for marketing your products is to ensure you make adequate mention of your product range while keeping the information relevant to your survey participant. For example, if the customer in question buys your widgets but not your wotsits, it’s worth including a question that allows them to explain why – this helps your team understand customer motivations, and keeps the customer from getting bored with answering questions about a product they have no interest in purchasing.

Using Your Survey Data
Once you’ve started receiving survey responses, you can begin the process of analysing the data. This sounds like a big job – but armed with the tools provided by a good online survey software firm, it doesn’t take long. Your survey responses can be displayed in a variety of ways, enabling you to make the most of the data you’ve accumulated. A solid online survey software provider will offer this flexible data to you in real time – so you can literally sit back and watch the results pour in, if you’ve got that kind of time.

Downloadable info graphics and data spreadsheets will enable you and your marketing team to easily compare the information you’re receiving from survey respondents to your actual sales figures. Making online surveys one of the most traceable methods of marketing your team will have at their disposal. When you measure the survey data against your actual conversions, you’ll be able to determine what does and doesn’t work in terms of your marketing pitch. What’s more, pairing the survey response data with your conversions can help your production team estimate demand for new products and services.

Article Pages:
» Showcase Product Options in an Online Survey

Related Articles:
» Use an Online Survey to Poll Visitors Effectively
» Streamline Operations by Using Surveys Online
» Get to Know Your Customers With Online Surveys
» Online Surveys - A Greener Option for Research
» Using Online Surveys to Rebrand or Reposition Your Company
» Website Feedback Forms Letting You Down? Try Online Surveys Instead