Website Feedback Forms Letting You Down? Try Online Surveys Instead

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Website Feedback Forms Letting You Down? Try Online Surveys Instead

By Steven Ray
2007-07-15

Try Online Surveys

When it comes to converting visits to sales and sign-ups, there’s much to be said for engaging your site visitors in a dialogue. Ensuring that people who visit or return to your website are able to ask questions and keep up-to-date with your latest product and service rollouts is key to maximizing your online potential. But how do you know if you’re going about this in the right way?

Online Surveys for Easy Communication
The best way to get a feel for what your visitors and customers expect is simply to ask them. Time was, people would seek out the ‘contact us’ button on any given website and simply send through a message – good, bad or indifferent, at least you got to know. Today’s web traffic isn’t so colloquial. This means if visitors don’t see what they’re looking for straight away, they’re more likely to up sticks and look somewhere else than they are to spend five minutes hunting for that ‘contact’ button.

An evolution in online survey software means you can cater for these people with ease by providing a customer survey that’s accessible from any point in your site. This means you can readily target people who want to communicate with your staff, and use their interest to get vital business information. By carefully designing your survey questions, you can allow respondents to submit their own responses, as well as asking them a few pointed questions about your web presence, product offering or overall image as a company.

Better Feedback Through Online Surveys
Whether you opt to send invitations to existing customers or simply place a link on your site for any and all to take part in your online surveys, offering a channel for direct, positive feedback can greatly enhance the quality of the information you get from customers. Instead of just getting a note that says ‘we didn’t like the product’, you can design your online survey to probe further into the customer’s motivations for complaining. Was the product mis-marketed, too expensive, the wrong size or unreliable? In order to make good decisions for future product revisions, it’s important to know what makes an item a hit with clients, as well as how they feel it’s let them down.

Designing an online survey for customer feedback is simple. Finding a good online survey software provider will ensure you have access to the latest tools that a business needs to provide a truly interactive dialogue with customers – whether they’re just passing through or returning to make a repeat purchase. Offering a simple feedback form, of course, is better than nothing. But compared to the vast array of information you could gather with a brief online survey, feedback forms just aren’t up to much.

Considering the basic questions you’d like all customers to give you information on, finding an engaging format in which to put them forward and deploying your online software in a strategic fashion will provide excellent opportunities for your business to make the most of every customer interaction.

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