Promoting Your Online Survey

By Martin Day
2005-12-14

Promoting Your Surveys

Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives.

For some surveys such as employee surveys there is likely to be natural and available list of respondents, for customer services there may be both a list and a website that can be used to promote a survey. Small surveys may only need to be promoted by word of mouth while others will require considerable effort to form a sample that will provide you with good market research data.

With surveys coming in every shape and size and with objectives that can cover market research, marketing and education a surveys sample requirements can range from general to specific as the population is sliced and diced into categories.

Listed here are a number of methods that can be used either on their own or in combinations so as to complement one another.

Article Pages:
» Promoting Your Surveys
» Email
» Website
» Organic Search Engine Listing
» PPC
» Telephone Survey
» Forums
» Press Releases
» Blogs
» Snail Mail
» Posters
» Notice boards
» Direct Company
» Events
» Radio
» Street
» On Product Packaging
» On invoices and corporate publications
» Incentives

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» Survey Says...

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