Promoting Your Online Survey

By Martin Day
2005-12-14

Incentives

The need to give incentives to people for them to participate in surveys will very much depend on the subject and length of the survey. For a short survey you may not need to offer any incentive but as a general rule the longer and harder the survey the more incentive is required.

Incentives can be in the form of a payment, vouchers, free gifts or entry into a prize draw. For some surveys such incentives might be inappropriate as in the case of an internal employee survey; for these types of surveys some incentive may be required to ensure a good and timely response and they could take the form of an explanation explaining the benefits of participating in a survey such as it leading to improvements in the working environment.

Article Pages:
» Promoting Your Surveys
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» On Product Packaging
» On invoices and corporate publications
» Incentives

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