Promoting Your Online Survey

By Martin Day
2005-12-14

Email

One of the most popular methods of promoting an online survey is to send emails that contain a link to the survey to invited respondents using a mailing list. The mailing list could be a list of employees as in the case of an employee survey, a customer list for a customer service survey or a list of medical students from a college for a survey targeting medical students.

Although mailing lists can be obtained that target specific groups or business sectors one must be mindful that a survey invitation could be perceived by the recipient as being spam.

Where the objective of the survey is gather feedback, as in the case of a project post-mortem, it would be feasible as part of the normal correspondence between business partners to include an invitation to complete a survey with the purpose of obtaining valuable feedback.

A method that can be useful for organisations such as charities who wish to target corporate employees is to make an inquiry to a large organisations CEO or customer relations department and ask if they would help promote the survey using their internal email system.

The advantage with using Email is that it is quick and cost effective and the distribution of invitation can be well targeted and controlled.

When sending a large number of email invitations, even if the technology allows it, try to avoid the temptation to email them all in one go. It is a good policy to send your email invitations in batches so that if there are any errors or problems they are identified early and there is an opportunity to make corrections with minimal impact.

Article Pages:
» Promoting Your Surveys
» Email
» Website
» Organic Search Engine Listing
» PPC
» Telephone Survey
» Forums
» Press Releases
» Blogs
» Snail Mail
» Posters
» Notice boards
» Direct Company
» Events
» Radio
» Street
» On Product Packaging
» On invoices and corporate publications
» Incentives

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