Promoting Your Online Survey

By Martin Day
2005-12-14

PPC

Pay-per-click (PPC) advertising such as Google's Adwords can also be used to promote a survey by creating an advertisement that will be triggered by relevant search terms providing a method of targeting specific groups.

With the sophisticated PPC facilities you are able target your promotion on an international, national or regional basis allowing you to specifically target your geographical as well as interest group.

Surveys are not always conducted with impartiality in mind especially when they are conducted for the purpose of sustaining a particular argument. PPC can be used influence a seemingly impartial survey by directing it at people who hold certain views thereby ensuring support, or opposition, to a particular argument. If the intention is to conduct impartial market research then when using PPC the search terms used to trigger the advertisement will need to cover equally both sides of any argument and serious consideration should be given as to whether PPC is an appropriate method of promotion; in some cases it will be, in others it will most certainly not.

The downside of PPC can be the cost, certainly if your market research is being conducted with minimal funds and the promotion is competing for commercial search terms, however in some cases where the required search terms are non-commercial the promotion can use search terms that can be purchased at minimal cost.

Article Pages:
» Promoting Your Surveys
» Email
» Website
» Organic Search Engine Listing
» PPC
» Telephone Survey
» Forums
» Press Releases
» Blogs
» Snail Mail
» Posters
» Notice boards
» Direct Company
» Events
» Radio
» Street
» On Product Packaging
» On invoices and corporate publications
» Incentives

| |

Related Articles:
» Survey Says...

Survey Articles
» Market Research
» Paid Surveys
» Survey Analysis
» Survey Benefits
» Survey Promotion
» Survey Software
» Survey Writing Tips

SurvSoft's Software Features:

	Randomizable Answer Choices
	Randomizable Question Order
	Advanced Skip Logic
	Advanced Avoid Logic
	Delayed Skip Logic
	Response Piping
	Email Invitations with Reminders
	Question Library
	Plus more...

Testimonials:
"Our clients are so impressed with the way we handle their surveys that I had to leave this testimonial. I highly recommend SurvSoft for creating surveys."
- Maria Santiago-Johanes

Free Web Polls
Create online polls for your website with our free web poll software. You can customize your polls and track your poll's performance through your free account.