Survey Says...

By Dan Brown
2006-10-12

Survey Says

Do you have a list of e-mail addresses of your customers or
prospects? Do you have a list of e-zine subscribers? If you have their
permission, send them an e-mail survey to conduct market research. See
if customers are satisfied with your products or services, or see if
they enjoyed their visit at your web site.

You can learn things
you didn't know about your business by surveying. Maybe your customers
buy your main product just to get the free gifts. Your visitors may
think it's to hard to navigate through your web site. You may find out
that most of your customers make over $100,000 a year. By knowing this
type of important information you can improve your web site,
products/services, advertising, and marketing.

3 Popular Types Online Business Surveys

Customer Satisfaction Surveys
What did you like or dislike about our product or service, what can we
improve or add, how satisfied are you with our customer service, etc.

Web Site Feedback Surveys
Did you find it to easy navigate through our site, did you find the
information you wanted, what did you like or dislike about the site,
how did you find our site, etc.

Demographic Surveys
What's your gender, age, income, occupation, marital status, etc.

Sometimes
people don't want to take the time to fill out a survey. To encourage
them to fill out the survey offer them a freebie if they fill it out.
Some ideas are free ebooks, free advertising, free reports, free
internet services or a free e-zine. Hold a free online contest or
sweepstakes and ask visitors to fill out a survey before they enter.

If
you don't yet have an e-mail address list you could post your survey on
appropriate newsgroups, forums and e-mail discussion lists. You could
also upload survey software to your web site or use a free survey
service on the internet. To find such services just type in the keyword
"survey" in your search engine of choice.


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