How To Conduct An Online Survey and Engage Customers In A Dialogue

By Tim Slavin
2006-08-08

Measure Your Results

Because the survey process described in this article is not
statistically rigorous, you will want to look for certain details in
your survey responses. Instead of precise quantifiable results within a
margin of error, you want to find strong responses that indicate a
solid set of your customers respond in a particular way. You also want
to find the unexpected responses, for example, customer comments that
raise issues you had not considered.

If you have designed, written, and tested your survey well, you will
find that your results are often very clear in their message. You may
not have the confidence gained if you surveyed thousands of customers
who had been scientifically selected to minimize bias. But you will
know more than you might think.


Article Pages:
» How To Conduct An Online Survey - Introduction
» The Survey Process
» Define Your Goals
» Pick Your Tools
» Write Your Questions
» Test Your Survey
» Deploy Your Survey
» Measure Your Results
» Final Thoughts: To Pay or Not To Pay For Participation?

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Related Articles:
» User-Friendly Surveys in 5 Simple Steps
» 10 Steps to Creating More Effective Surveys
» Build Better Surveys - Survey Question Types Explained
» Understanding Single Choice Survey Answer Types
» Doing a Corporate Culture Survey
» 14 Tips For Writing An Effective Online Survey

Survey Articles
» Market Research
» Paid Surveys
» Survey Analysis
» Survey Benefits
» Survey Promotion
» Survey Software
» Survey Writing Tips

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