Doing a Corporate Culture Survey

By Debra Thorsen
2006-08-27

Designing a Good Corporate Culture Survey

Once you know what you are trying to accomplish in doing a survey, you can design questions around your goals. But, be careful! Quantum physics has demonstrated that the intentions of a scientist affect the outcome of her experiment. That is why I recommend that you use a survey that has been designed by an outside party. Her or she will not share your biases and the results will be less biased.

Below are the sections that we have included in the Culture Builders Corporate Culture Survey: 1. Company Mission 2. Leadership 3. Corporate Culture 4. Company Values 5. The Work Itself 6. Work Assignments 7. Work Fulfillment 8. Individual Career Development 9. Support, Training, and Coaching 10. Summary Questions

You see that the Culture Builders' survey covers a broad range of areas. Corporate Culture is only one section. The reason for this is that culture is the container for actions, decisions, and results. You will be able to learn about your culture indirectly by querying the other areas.

Sections 1-9 are quantitative questions and section 10 has open-ended qualitative questions. The quantitative questions can be tracked by time period, which is important. You will be able to recognize trends and be proactive in avoiding a crisis. The qualitative questions will give you lots of insights and useful anecdotes.

In designing the survey, it is essential to obtain personal information from the survey participants that will help you to segment the data. For example, tenure and department are essential pieces of information. Position level may also be useful.

That said, it is critical to keep the survey confidential. People will be more willing to complete the survey and provide honest answers if they are confident that their answers cannot be traced back to them. Use design and technology to keep the answers confidential.

Article Pages:
» Doing a Corporate Culture Survey
» Designing a Good Corporate Culture Survey
» Implementing the Corporate Culture Survey
» What to Do with the Results of your Corporate Culture Survey
» What Next

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