Doing a Corporate Culture Survey

By Debra Thorsen
2006-08-27

Implementing the Corporate Culture Survey

Make it as easy as possible for people to complete the survey. Use the technology that makes best sense for your company. I have helped companies set up surveys on their intranets and on Lotus Notes.

Set it up so that someone can begin the survey and the partial answers will be saved if they get interrupted. Make a tight timeframe for people to do the survey – one week or two weeks if people travel frequently. Send out 48 and 24 hour notices of the surveys deadline. Getting Good Response to your Corporate Culture Survey

It is important to have the buy-in and support of the leadership team in doing this survey. Spend the time necessary to educate them about corporate culture and your goals for conducting a survey. The leadership team will then advocate for the survey and increase the response rate.

How you present the survey to potential participants is critical to the success of your project. Remember: the survey is confidential so participation is optional. If you only get 70% of people responding to the survey, you will not be able to find out who has not participated.

One of the best ways to ensure 100% participation is to clearly articulate the goals of the survey and share your plan for what you will do with the results. If I believe that you will do good things with the survey results and it will directly improve my life, I am more apt to take the time to do the survey.

Article Pages:
» Doing a Corporate Culture Survey
» Designing a Good Corporate Culture Survey
» Implementing the Corporate Culture Survey
» What to Do with the Results of your Corporate Culture Survey
» What Next

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