Doing a Corporate Culture Survey

By Debra Thorsen
2006-08-27

What to Do with the Results of your Corporate Culture Survey

The worst thing you can do is to undertake a survey and then do nothing with the results. This is far worse than doing nothing at all. You will raise people’s expectations of life at the company improving and then the results disappear into a black hole. I guarantee that morale will deteriorate.

Set up a company-wide meeting to present and discuss results. Do this within a few weeks of the close of the survey. Use the momentum that you have built up to keep moving towards your goals.

Be as transparent as possible in presenting the results. Don’t skew or sugar-coat them. I helped a company do a survey and the internal person who presented the results focused only on the positive and glossed over the negative. People didn’t buy it. Be as objective as possible. Try to get someone who is respected and well-liked within the company to present the results. This is far better than having an outside consultant do this. Then the whole company will own the results – not an impassionate outside observer.

I recommend setting up three task forces to own the three goals that you have set forth. Try to get volunteers to sit on the task forces. Make the teams a hybrid of different departments and different levels. Set concrete goals and timelines. Make sure that the task forces have the support and resources they need.

Article Pages:
» Doing a Corporate Culture Survey
» Designing a Good Corporate Culture Survey
» Implementing the Corporate Culture Survey
» What to Do with the Results of your Corporate Culture Survey
» What Next

| |

Related Articles:
» User-Friendly Surveys in 5 Simple Steps
» 10 Steps to Creating More Effective Surveys
» Build Better Surveys - Survey Question Types Explained
» Understanding Single Choice Survey Answer Types
» How To Conduct An Online Survey and Engage Customers In A Dialogue
» 14 Tips For Writing An Effective Online Survey

Survey Articles
» Market Research
» Paid Surveys
» Survey Analysis
» Survey Benefits
» Survey Promotion
» Survey Software
» Survey Writing Tips

SurvSoft's Software Features:

	Randomizable Answer Choices
	Randomizable Question Order
	Advanced Skip Logic
	Advanced Avoid Logic
	Delayed Skip Logic
	Response Piping
	Email Invitations with Reminders
	Question Library
	Plus more...

Testimonials:
"Our clients are so impressed with the way we handle their surveys that I had to leave this testimonial. I highly recommend SurvSoft for creating surveys."
- Maria Santiago-Johanes

Free Web Polls
Create online polls for your website with our free web poll software. You can customize your polls and track your poll's performance through your free account.